Cleanings, crowns, root canals, implants, aligners, whitening, emergencies and whatever else you offer, each on its own page with an FAQ block and the booking request.
Single Operatory: includedFull Practice: includedMulti-Location: included
Built for orthodontics
An orthodontic website that fills consultation slots
An orthodontic website works when it explains braces and clear aligners side by side, answers the cost and financing question clearly, and makes the free consultation request a one-thumb task for a parent or an adult on a phone.
Findings
Whatusuallygoes wrongfororthodonticpractices
Four problems we see on most orthodontics websites we replace.
- Parents compare three orthodontists in one evening and the slowest site loses before anyone reads it.
- The aligner page is a manufacturer brochure, not your practice's own explanation of who it suits.
- Cost and payment plans are only explained at the consultation, so people who would have booked never ask.
- Consultation requests arrive as vague emails with no age, no concern and no preferred time.
The build
Thepagesyoursitewill carry
Each one its own page, written in your voice and reviewed by you, with the booking request at the end.
- 1Home
- 2Free consultation request
- 3Braces (metal, ceramic, lingual)
- 4Clear aligners
- 5Orthodontics for children and teens
- 6Adult orthodontics
- 7Cost, insurance and payment plans
- 8Retainers and after treatment
Consultation request form
The consultation request asks whether the appointment is for a child, a teen or an adult, what the main concern is in the patient's own words, whether they are interested in braces, aligners or advice, their insurance carrier and preferred times. It lands in your practice management system or CRM tagged as a consultation, with a confirmation message that explains the front desk will call to confirm.
It is a request, not a confirmed appointment. Your front desk confirms every one.
The plans
Threewaystorun it
Every plan carries the pages and the booking request above. The build fee of $797 is invoiced only after launch.
- Single OperatoryThe website, fully managedLive in 7 days
- Full PracticeEverything, plus the AI EngineLive in 10 days
- Multi-LocationEverything, plus the Content EngineLive in 15 days
What you get
Whatthesitecarriesfororthodontics
Every plan includes the website, the booking request, hosting and the weekly changes. The AI Engine is added on the Full Practice plan and above.
The website
A page per office with hours, parking, team and map, plus pages for the neighborhoods and nearby towns your patients come from. Multi-Location adds a location hub.
Single Operatory: includedFull Practice: includedMulti-Location: included
The carriers you accept, how billing works at your office, and your financing or membership options, in plain words.
Single Operatory: includedFull Practice: includedMulti-Location: included
A short request form (reason for visit, carrier, preferred times) that is clearly a request your front desk confirms, with an automatic reply to the patient.
Single Operatory: includedFull Practice: includedMulti-Location: included
Every request is pushed by API, Zapier or Make into your practice management system where it accepts external requests, and into your CRM in every case, with new patients tagged.
Single Operatory: includedFull Practice: includedMulti-Location: included
Static pages served from Cloudflare, compressed photos and almost no JavaScript, re-tested after every change.
Single Operatory: includedFull Practice: includedMulti-Location: included
Readable type sizes, color contrast and large tap targets for patients of every age, built with the WCAG guidelines in mind.
Single Operatory: includedFull Practice: includedMulti-Location: included
AI Engine
Answers calls the front desk cannot pick up, handles questions about hours, treatments, insurance and financing, and turns the call into a booking request. Calls are summarised into a PDF: who called, what they wanted, what needs a person.
Single Operatory: not includedFull Practice: includedMulti-Location: included
A chat on every page that answers practice questions from your own content and collects a booking request with the same fields as the form.
Single Operatory: not includedFull Practice: includedMulti-Location: included
Replies to texts, Facebook Messenger and Instagram DMs around the clock and books requests. Anything clinical is handed to a person at the practice.
Single Operatory: not includedFull Practice: includedMulti-Location: included
We file the US carrier registration for business texting so replies and reminders are not filtered as spam.
Single Operatory: not includedFull Practice: includedMulti-Location: included
Client words
Whatorthodonticspracticesdescribe
The preparation page for new patient appointments works because it keeps its focus. It explains what the first conversation needs, and deliberately asks for nothing sensitive online. We include it in our first response as standard.
Herbert CrossleyPractice manager, Orthodontic and general dentistry clinicRoanoke, VirginiaPreparation guide and inquiry support for new patient appointments Honestly, the redesign was nice, but the inquiry form is what changed our day-to-day. The form gathers visit reason, preferred day and callback details at the start, exactly the details our follow-up messages always requested. Most mornings I can prepare for the callback from the first message alone.
Lubna JabbourNew patient coordinator, Sedation and anxious-patient dental practiceWorcester, MassachusettsInquiry form and response workflow for new patient appointments My first check was simple: open the new patient appointments page on a phone and try to get in touch. Everything a visitor needs is up top, and the inquiry button stands out properly. Staff can now text a single link mid-call instead of narrating the menu.
Pamela CoggeshallPatient services supervisor, Dental hygiene and preventive care clinicPlano, TexasMobile navigation and page layout for new patient appointments
Case studies
Casestudiesfororthodonticsandpractices like it
Real projects, anonymized by practice type and region, with the practice's own words on what changed.
Live demo
See it built for orthodontics
A 30-minute walk-through of the pages above, with your treatments and the consultation request form wired the way your front desk wants it.
Questions from orthodontic practices
Can the site compare braces and aligners without recommending one?
Yes. The pages describe what each option involves at your practice, who typically asks about each, and what the appointment schedule looks like, in general terms. The recommendation is made by your orthodontist at the consultation, never by the website.
Do you build a page for the free consultation?
Yes. The consultation page explains what happens at the visit, how long it takes, what to bring, and carries the request form. It is linked from every treatment page and from the header.
Can we show payment plan details?
Yes, in whatever detail you choose to publish. The cost and payment plans page is written from your own policies. We never publish a fee or a plan term you have not given us.
Does the AI Engine handle consultation requests after hours?
On the Full Practice and Multi-Location plans, yes. The chat and SMS agent answers questions about your practice and turns the conversation into a consultation request with the same fields as the form. It does not discuss treatment.
Can the consultation request tell us whether it is for a child, a teen or an adult?
Yes. The form asks who the treatment is for, the main concern in the patient's own words, whether they are interested in braces, aligners or advice, their carrier and preferred times, so the coordinator can plan the slot before calling back.
How do you handle cost and payment plans without publishing a price list?
The cost page explains what drives the fee, what your payment plans cover, how insurance orthodontic benefits usually work and what happens at the consultation. Any figure appears only if you choose to publish it, and it comes from you.
Can we compare braces and clear aligners without a manufacturer brochure?
Yes, and that is the point. We write both pages from how your orthodontists explain the options, as general information with a clear line that only an examination can decide what suits a patient, and you approve them before they go live.
Do you build pages for retainers and post-treatment care?
Yes. Retainers, after-treatment care, emergencies with a bracket or wire and adult treatment all get their own pages, each with the consultation request at the end and links to the cost page.
See it built for orthodontics
A live walk-through, on your screen, of the site your practice would get, with the consultation request form wired the way your front desk wants it.