Built for cosmetic dentistry

A cosmetic dentistry website that turns browsing into consultations

A cosmetic dentistry website converts when the smile gallery loads instantly, each treatment has its own page written in your voice, and the consultation request is one tap from every photo.

Findings

Whatusuallygoes wrongforcosmeticdentistrypractices

Four problems we see on most cosmetic dentistry websites we replace.

  • The gallery is the reason people visit and it takes seconds to load on a phone.
  • Veneers, bonding and whitening share one page, so the person searching for a specific treatment finds a generic one.
  • Consultation requests give no idea what the patient wants to change, so the first call is spent finding out.
  • The design looks clinical when the audience is comparing you with a studio.
A dental shade guide laid out with tooth color samples
Cosmetic pages that set expectations before the consultation.Photo: Kaboompics on Pexels, Pexels License

The build

Thepagesyoursitewill carry

Each one its own page, written in your voice and reviewed by you, with the booking request at the end.

  1. 1Home
  2. 2Smile gallery
  3. 3Porcelain veneers
  4. 4Teeth whitening
  5. 5Bonding and contouring
  6. 6Smile makeover and full mouth rehabilitation
  7. 7Cost, financing and membership
  8. 8Consultation request

Smile consultation request

The consultation request asks what the patient would like to change in their own words, which treatments they are curious about, whether they want to discuss financing, and preferred times, with an optional photo upload if your practice accepts one. It is pushed to your practice management system or CRM tagged as a cosmetic consultation and confirmed by the treatment coordinator.

It is a request, not a confirmed appointment. Your front desk confirms every one.

The plans

Threewaystorun it

Every plan carries the pages and the booking request above. The build fee of $797 is invoiced only after launch.

  • Single OperatoryThe website, fully managedLive in 7 days
  • Multi-LocationEverything, plus the Content EngineLive in 15 days
Compare the plans

What you get

Whatthesitecarriesforcosmeticdentistry

Every plan includes the website, the booking request, hosting and the weekly changes. The AI Engine is added on the Full Practice plan and above.

The website

  • Cleanings, crowns, root canals, implants, aligners, whitening, emergencies and whatever else you offer, each on its own page with an FAQ block and the booking request.

    Single Operatory: includedFull Practice: includedMulti-Location: included

  • A page per office with hours, parking, team and map, plus pages for the neighborhoods and nearby towns your patients come from. Multi-Location adds a location hub.

    Single Operatory: includedFull Practice: includedMulti-Location: included

  • The carriers you accept, how billing works at your office, and your financing or membership options, in plain words.

    Single Operatory: includedFull Practice: includedMulti-Location: included

  • A short request form (reason for visit, carrier, preferred times) that is clearly a request your front desk confirms, with an automatic reply to the patient.

    Single Operatory: includedFull Practice: includedMulti-Location: included

  • Every request is pushed by API, Zapier or Make into your practice management system where it accepts external requests, and into your CRM in every case, with new patients tagged.

    Single Operatory: includedFull Practice: includedMulti-Location: included

  • Static pages served from Cloudflare, compressed photos and almost no JavaScript, re-tested after every change.

    Single Operatory: includedFull Practice: includedMulti-Location: included

  • Readable type sizes, color contrast and large tap targets for patients of every age, built with the WCAG guidelines in mind.

    Single Operatory: includedFull Practice: includedMulti-Location: included

AI Engine

  • Answers calls the front desk cannot pick up, handles questions about hours, treatments, insurance and financing, and turns the call into a booking request. Calls are summarised into a PDF: who called, what they wanted, what needs a person.

    Single Operatory: not includedFull Practice: includedMulti-Location: included

  • A chat on every page that answers practice questions from your own content and collects a booking request with the same fields as the form.

    Single Operatory: not includedFull Practice: includedMulti-Location: included

  • Replies to texts, Facebook Messenger and Instagram DMs around the clock and books requests. Anything clinical is handed to a person at the practice.

    Single Operatory: not includedFull Practice: includedMulti-Location: included

  • We file the US carrier registration for business texting so replies and reminders are not filtered as spam.

    Single Operatory: not includedFull Practice: includedMulti-Location: included

Compare the plans and prices

Client words

Whatcosmeticdentistrypracticesdescribe

  • The old new patient appointments address sits in hundreds of our sent messages; breaking it was not an option. We reviewed the full redirect map before launch and checked the destinations ourselves. Launching no longer meant abandoning everyone holding an old link.
    Joan BridgewaterFront desk coordinator, Cosmetic and restorative dental practiceSavannah, GeorgiaPage migration and redirect mapping for new patient appointments
  • Our follow-ups on new patient appointments used to arrive disguised as brand-new inquiries. The two message types arrive under different subjects, so the sorting is done for us. Customers are spared a thoroughly unnecessary second introduction.
    Jessica HarwoodAppointments coordinator, Cosmetic dentistry and whitening clinicRoanoke, VirginiaReturning-customer contact path for new patient appointments
  • The reporting for new patient appointments is something I can genuinely use. Submissions carry their originating page, so content and inquiries can finally be compared. Content decisions now start from evidence rather than impressions.
    Frances ArcherTreatment coordinator, Private dental practiceReno, NevadaBasic inquiry source reporting for new patient appointments

Case studies

Casestudiesforcosmeticdentistryandpractices like it

Real projects, anonymized by practice type and region, with the practice's own words on what changed.

All 20 case studies

Live demo

See it built for cosmetic dentistry

A 30-minute walk-through of the pages above, with your treatments and the smile consultation request wired the way your front desk wants it.

Book a demo

Questions from cosmetic dentistry practices

Can the gallery show real patient photos?

Yes, with the consent wording your practice requires and captions you approve. We compress every image so the gallery opens instantly on a phone, and we never present stock photos as patient results.

Will the design feel premium enough for cosmetic patients?

The site is built in your brand, with your photography and a layout designed for a gallery-led practice. You see it built for cosmetic dentistry on the demo before you decide.

Can we publish whitening or veneer prices?

If you choose to. The cost page is written from your own fee policy and any number on it comes from you. Many cosmetic practices publish a range with an explanation and invite the consultation.

Do the articles cover cosmetic topics?

Yes. Articles answer the questions people search before a cosmetic consultation, such as how veneers compare with bonding or what whitening involves, as general information that points to the consultation rather than a decision.

Can the smile consultation request capture what the patient wants changed?

Yes. It asks what they would like to change in their own words, whether they are interested in whitening, veneers, bonding or advice, their timescale for events such as a wedding, and preferred times, so the consultation starts with the right conversation.

How do you handle before-and-after photographs?

We publish only what you provide with written patient consent, using your own consent wording, compressed so pages stay fast. Nothing implies a guaranteed result, and images can be removed at any time.

Can we avoid publishing cosmetic prices?

Yes. Many cosmetic practices explain what drives the fee and what the consultation covers instead. Where you do publish figures, they come from you and are changed as a normal weekly update.

Do cosmetic pages risk sounding like clinical promises?

We write outcomes as general information about what the treatment involves at your practice, never as a promise about a specific person's result, and every page carries the line that only an examination can determine what is appropriate. You approve the wording before it is published.

See it built for cosmetic dentistry

A live walk-through, on your screen, of the site your practice would get, with the smile consultation request wired the way your front desk wants it.

Book a demo