Do you add schema markup to our site?
Yes, on every plan. We add JSON-LD structured data for the practice and each location, your services, FAQ blocks and breadcrumbs, generated from the details you give us so it always matches what is on the page. Review markup is added only for real reviews you have permission to publish.
What are AEO and GEO, and why do they matter for a dental practice?
AEO is answer engine optimization: writing so a search engine or voice assistant can lift your answer straight into a results panel. GEO is generative engine optimization: making your practice easy for AI assistants such as ChatGPT, Claude, Perplexity and Google AI Overviews to understand and cite. Both matter because patients now ask questions rather than type keywords. We build both in with answer-first copy, FAQ blocks, consistent practice details and an llms.txt file. Nobody can guarantee a mention in an AI answer.
Will our practice show up in AI assistants such as ChatGPT?
We cannot promise that, and anyone who does is guessing. What we can do is make it more likely: plain, citable facts about your practice, the same name, address and phone everywhere, structured data, an llms.txt file and pages that answer real patient questions. That is the same work that earns featured snippets in search.
What does the AI Engine actually do for a dental practice?
On the Full Practice and Multi-Location plans it answers questions about your practice, hours, treatments, insurance and financing on the website, by SMS, on Messenger and on Instagram, and turns the conversation into a booking request with the same fields as the form. It is scripted from your own pages, never gives dental advice, and hands anything clinical to a person at your practice.
Will the AI receptionist discuss symptoms or treatment?
No. It is configured to answer only about the practice and to book requests. If a patient describes pain or asks whether they need a particular treatment, it explains that the dentist will assess that at the appointment and passes the conversation to your team. You review the scripts and hand-off rules before launch.
Who writes the articles and what are they about?
Our writers research and write 2 articles a week on the Single Operatory and Full Practice plans and 3 a week on Multi-Location, each 2,500 to 3,200 words, on the questions patients search before booking: first visits, what a crown involves, aligners compared with braces, what to do about a chipped tooth. Every article cites its sources, is general information rather than advice, and can be reviewed by you before publishing.
Do we need anyone at the practice to look after the site?
No. Nobody at the practice logs in to anything. You email changes and we make them. We monitor speed, uptime and search performance and fix what needs fixing. If a treatment page slips below the speed guarantee because of something we added, we correct it at no charge.
Is the website accessible for patients with disabilities?
It is built with the WCAG 2.2 AA guidelines in mind: readable text sizes, color contrast checked in both light and dark appearance, keyboard access with visible focus, labeled form fields, alternative text on images and layouts that reflow when zoomed. Each site ships with an accessibility statement and a way to report a problem. That helps you meet ADA expectations; it is not a legal guarantee or a certification.
Does the booking form collect protected health information?
No, by design. The form asks for a name, phone, email, whether they are a new or existing patient, the reason for the visit in their own words, their insurance carrier and preferred times. It does not ask for medical history, medication lists or member ID numbers. Anything sensitive belongs in your own secure intake tool after the appointment is confirmed, and we link to it. We are not a healthcare provider and we do not claim HIPAA certification.
How do you handle text message consent?
Where a form or chat offers text messages, the opt-in carries clear consent wording written with the TCPA in mind, and the visitor can reply STOP at any time. On the AI Engine plans we also file your A2P 10DLC carrier registration so business texts are delivered rather than filtered. We are not your legal adviser; your own counsel should approve consent wording before it goes live.